The cost of press release distribution varies depending on the depth and breadth of the distribution. If you only want syndication distribution in which you don’t reach journalists but your press release streams on hundreds of news/media sites, expect to start with a $547 package. However, if you are looking for comprehensive distribution, including transmission over an actual newswire, like PR Newswire, yahoo News, Yahoo Finance, Morningstar, MarketWatch, Medium, Google News etc. expect to start with a $1,547 or $2,497 packages to write and send your press release.

This is largely dependent on whether you want local city/state distribution or something wider like national or international distribution. Infinium Growth acts as a co-op for small businesses, giving you wide custom national distribution over PR Network as well as a hand-selected send to subscribing journalists – all for an affordable price, starting at just $547.

A press release is issued to the media electronically, either by email, newswire, or another method, like streaming. Very few journalists accept press releases by fax any longer and most find snail mail annoying.

Crowd Press combines a custom national distribution of your press release over PR Network with a personalized email send that targets specific reporters, writers, bloggers, and influencers we believe will be receptive to your message.

If you are looking to grow your business and are looking at public relations, specifically press releases, you should know the math is both for you and against you. A successful PR campaign can generates many hundreds of thousands of dollars in media exposure for you, often for a cost of just a few thousand dollars. However, it’s important to know that this rarely happens with a single press release.

Sometimes, it is the third, fourth, or sixth press release that finally gets traction. If you are willing to commit to a proper PR campaign, press releases can be a valuable and profitable expense for any business, or crowdfunding project especially if you can keep the costs to a minimum by using a service like Crowd Press.  

If you are committed to an ongoing PR campaign, expect to send a minimum of four to six press releases a year, ideally at least one press release a quarter. If you have more newsworthy events, continue to send more releases. For example, a new product or service merits a press release that capitalizes on its most newsworthy elements.

The actual timing of a press release depends on several factors including the seasonality of your product or service. If you are selling an electronic tie rack for Father’s day, you will want to get your message out to the media well in advance, ideally six to eight weeks before the holiday. This window of availability closes one to two weeks before the event, with only bloggers and online media able to cover it at that time.

Regarding day of the week, there is no magic day but there is a mediocre day of the week. Mondays are a day where there are a lot of press releases filling email inboxes and newswire feeds so competition is strongest then. Because of this, reporters are much more likely to just lightly skim your press release headline rather than give it a proper once-over. That being said, newsworthy press releases get picked up Monday through Friday. Weekends are to be avoided, except for breaking news.

Press releases are sent to the top news distributor in the USA, as well to the other media, which may include newspapers, bloggers, magazines, industry trade publications, radio and tv. While also shared to trade associations, vendors, and analysts, they are usually not sent directly to consumers. Ideally the media will develop a story from the press release, which will ultimately reach consumers.

Crowd Press sends its press releases through a custom national distribution over PR Newswire as well as a hand-selected email send to subscribing journalists, as well as appropriate social media and industry influencers. You are also able to target your press release by industry and locality, like a major city or state.